What's my purpose?
If you’ve ever watched “Rick and Morty,” you probably remember the episode where Rick invents a robot whose sole job is to pass the butter at breakfast. At some point, the robot gains self-awareness and asks its creator:
– What’s my purpose?
– You pass the butter.
– (Stares at its robotic hands in existential dread) Oh my God.
What's my purpose scene
Now let’s talk about our purpose as business analysts
As we already discussed, business analysts are agents of change. But where do we need those changes? Wherever things aren’t working the way they should – or where something is missing entirely.
Want examples? Here you go 🤓
🥀 Opening a bank account takes several days, while competitors do it in hours.
🥀 Customers are frustrated with the quality of your product support, but no one can figure out why.
🥀 Employees have no idea how to request a paid or sick leave, and end up confused, grumbling, and bugging everyone around them.
🥀 Important committee decisions and records are scattered across the never-ending email threads and approvals take forever.
🥀 The automated message distribution system starts texting people against the regulatory rules or at random times (hello, fines!).
🥀 The bank’s internal system suddenly blocks innocent clients’ accounts for no reason…
Bottom line? Every single one of those issues has a direct impact on the company’s money – and for any business, 💰 is important!
Don’t trust me on it? Let me break it down for you:
When something’s not working (or not working properly), you’re:
- 🥀 Losing potential clients (your reputation takes a hit) + losing current clients (no one sticks around if something sucks)= lost profit
- 🥀 Paying fines (regulators never sleep, and a customer's complaint can cost you) = wasted money, or, worse, you risk losing your license
- 🥀 Overpaying staff (wasted time = wasted money)
- 🥀 Losing top talent (qualified professionals tend to leave the uncomfortable environments, leaving you with those who are less skilled or less motivated, making more mistakes and working slower = higher costs and worse results…)
In other words: money, money, money. 💰
Who you gonna call?
Whenever the company “feels the pain,” they call in the change agents – or, sometimes, a passionate analyst shows up before they even ask. (Trust me, it happens all the time!)
And by "company" I mean...
an individual department, a whole team, or the company in general – anyone who has a stakeholder or a sponsor capacity.
The purpose of the business analyst and their main goals are:
🌸 To truly understand where "it's hurting"
🌸 To figure out what’s causing the pain
🌸 To offer realistic solutions
🌸 And then – to make sure those solutions get implemented
Sometimes, it means automating a process. Sometimes, it’s as simple as writing clear guidelines for a team. And, sometimes, the solution is… do nothing at all. (Phantom business pains are real 😅)
The true calling of a business analyst is to solve problems, relieve business pains, and make the company more efficient, profitable, transparent, smooth and beautiful even! 🌸
More to come!
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